Learn how easy it is to get better results using
online marketing strategies at our workshop,
"How to Turbo-Boost your Company using
Internet Marketing..."

For companies that want more remarkable results from the web.

Two information-packed days......case studies, war stories and statistics... practical and hands-on content rich sessions from Australia's best internet marketers.

March 31, 2008

Hi, Gail Geronimos here...

This is what I've heard from companies over the last 12 months about internet marketing...

"Internet marketing is not very useful to me because my products/services can't be sold on the internet."

This is by far the biggest myth. Internet marketing IS NOT selling products/services over the internet. It is far more powerful than that. This letter explains how every company can use internet marketing to increase their revenue and profit.

In the last 3 years I have been astounded at the types of companies that are successfully using internet marketing:

• Professional services - accountants, solicitors, engineering consultancies, management consultants, etc
  
  
• Information technology companies with both hardware and software products and also those providing support services
  
  
• All types of manufacturing companies
  
  
• The tourism sector can make big gains from internet marketing - it has one of the fastest uptake rates of internet marketing
  
  
• Creative industry companies including advertising agencies, publishers, cultural arts organisations, individual artists, etc
  
  
• Agricultural sector. Farmers with organic and other specialists products, suppliers to this sector, etc.

And the list goes on. Almost every business will be hooked into internet marketing in the next 5 years. When large multinationals like Coke, Heinz and McDonalds are getting online in a big way then SMEs should get into this media as well. The writing's on the wall.

"I'm too busy to worry about Internet Marketing when I'm not sure how useful it will be to my company."

• Yes, I know how pressed you are for time. I run a small business and the pressures can really mount up. And it is important to be selective about what you attend.
  
  
• Take just a few minutes to browse through this letter. Internet marketing is all a bit mysterious and it is difficult to understand what it can do for your company. That's the very reason we've packed all you need to know into just 2 days. And you won't hear from theorists, you'll hear from people who started using the internet 5, 8, 10 years ago.
  
  
• Internet marketing will be a major component of everyone's marketing strategies - it's just a matter of time. Do you want to get in on the ground floor and get a lead on your competitors?

"I don't want to get a bad reputation by becoming one of those companies that just spams people."

• At this workshop we'll show you the difference between a company that 'spams' and a company that builds a database full of prospects and customers who WANT to hear from them.
  
  
• It's all a matter of what your give your prospects and customers and how you communicate with them.
  
  
• We'll show you how to put in place the 'give before you get' formula so that those on your database feels 'warm and fuzzy' about your company.

For many companies, the last few years have been hit and miss when it comes to figuring out how to use internet marketing to increase revenue and profit.

Some of the mistakes that companies are making...

• Many of my clients are confused about the purpose of their websites. Many expect results from their website when the website has not been set up to achieve those results. One of the most common complaints - 'Why don't I get more people visiting my site?' When I then look at those sites it is very clear why there aren't more visitors.
  
  My web master, Christian Bowman, has been auditing client sites and the results are quite surprising. Most websites simply confuse their prospects, customers, Google and other search engines. There is no coherent online marketing approach in the development of the site.
  
  
• Some companies are getting lots of traffic but can't convert them to customers. So they spend too much time servicing people who never spend any money. And this is a real problem. You don't want masses of traffic, you want masses of highly responsive prospects interested in your products/services.
  
  
• There is a lot of confusion about email marketing - particularly about the frequency, content and legal issues. Because of this, companies are not using this very powerful platform to enhance their final sales conversions.
  
  
• Another major problem is that companies don't understand how to build strong relationships with their prospects and clients using a combination of internet marketing strategies. Mostly because companies don't understand the potential of online marketing.
  
  
• Businesses don't know the power eBay. There is a misconception that eBay is not for businesses. And that's a huge missed opportunity. eBay can do so much more than you think for your business.
  
  
• Not knowing how to use social networking sites to your company's advantage (Facebook, Linkedin, youtube, myspace, etc).
  
  
• Avoiding internet marketing because companies don't have or can't access the right technology skills. The beauty about this media is that you can outsource just about everything. There are plenty of companies that provide the 'technology end' of the internet marketing process so that you don't need to have these skills in house. Therefore, you don't need to manage the technology.

AND, a really big one....

• Thinking that a fancy website full of great graphics, flash, clever design, etc will get prospects into your website is pure fantasy land stuff. Copy is king when it comes to attracting and retaining prospects and customers to your website. Good copy with the right keywords will make sure all those search engines will find your site amongst the thousands out there. And that's what you want.

The good news...

The bottom line is: the strategies, tactics and technologies companies can use to build customer relationships and sell their products using internet marketing are no longer a mystery, an unknown, a black box.

A lot of expensive lessons have been learned by the pioneering companies that have unlocked the secrets of making Internet marketing profitable. And they're not all selling product direct from the internet. But they are using internet marketing to support their traditional marketing and they are getting great results.

But... how can you improve your own online marketing results and revenues based on their triumphs and mistakes-without duplicating their costly experiments and errors?

We have put together Australia's best internet marketers for this Workshop. They'll explain the expensive lessons they've learnt and how you can avoid these costly mistakes. They'll show you exactly what they did to achieve internet marketing success.

I promise at this Workshop, you will discover dozens of new ways your company can use internet marketing to multiply your revenue... as never before.

Imagine a vast library of internet marketing knowledge and resources for companies that want to take advantage of the massive potential that the internet has to offer... that's what's on offer at this workshop.

Everything you always wanted to know about Internet
Marketing for businesses... answered at last!

What you'll hear about...

Okay. Here's a preview of just some of the amazingly effective online marketing techniques you'll learn when you attend 'How to Turbo-Boost your Business using Internet Marketing'.

You'll learn how companies are generating $millions in revenue using online marketing strategies. It's all completely new. Every speaker spends their working days putting in place the techniques that they'll be talking about. This is not a theoretical experience. They have all learnt expensive lessons and that's a BIG benefit at this workshop. You get to hear how to avoid the traps and pitfalls in the internet marketing game.

Learn how you can use use your website, email campaigns, Google ads, social networking, blogging, RSS feeds, audio programs, podcasts and many more new media platforms to build loyal customer relationships.

We'll show you how to offer prospects and customers your products and services on many platforms, how to give them free, robust online content, and a personalized marketing experience. Plus you'll discover how to use different internet techniques and how to determine which combination of techniques will work best for your company.

Every website is not the same. Depending on your goals and the way you interact with prospects and clients will determine what you want to achieve with your website. Too many companies do not take a strategic approach to incorporating their websites into their overall marketing campaigns. You'll see how to take a more integrated approach to both online and offline marketing.

Get real-world, practical guidance to know what a website can do and how you can get more from your website. And you don't need to employ a professional graphic artist or information architect to understand the secrets of an effective website.

Your overall strategy must be to drive traffic to a primary website, capture visitors' email addresses, establish a permission-driven database, promote your products and services to the database and build loyal customers and repeat sales.

We'll show you how to establish a permission-based database and all the ways to drive traffic to your site. Plus, how to convert more prospects into paying customers.

Discover how to take short-term visitors, and turn them into buyers while encouraging a long-lasting relationship.

You can create great content. You can set up an attractive website to display your wares. And you can drive traffic to your site through search engine optimization and Google AdWords.

But none of these efforts will be effective if your site visitors don't actually buy your products at some point in the sales process. Now, you may not have the types of products and services that people buy online, but your online marketing can play a vital role in moving your prospects closer to the sale.

Learn the SEO strategies so that search engines find your company.

You don't need to hire an outside SEO firm to do this. We'll show you how simple this really is.

The job of search engine optimization should be incorporated in the words (copy) that you use in your online communications. Hiring outside only doubles the work and expense and adds to the time putting out articles, blogs, and other website content.

You'll learn how to choose keyword phrases, determine keyword popularity, optimize article headlines and subheads, measure keyword density, optimize your meta tags, optimize your URL's and maximize internal and external linking.

And if you have a webmaster or marketing staff to do this for you we'll provide you with all the information you'll need to make sure that you have effective SEO tactics in place.

Discover how to create email newsletters and promotions that get delivered, opened and read.

While success or failure of an email newsletter or promotion should be directly tied to bottom line goals (sales, revenue, etc.), there are some things that can help-or hurt-a newsletter's chances of achieving those goals.

No matter how valuable its content, an email newsletter is ineffective unless it gets delivered, opened and read. We'll introduce you to secrets for designing effective email newsletters so that your prospects and clients actually look forward to getting your emails and don't consider them as spam.

Learn the 7 key metrics every online business manager should know.

In order to run an effective online campaign, you need to know what statistics you should be watching. We'll show you what metrics you should know at the end of every day, week and month in order to keep in control of your online marketing, make the right changes at the right time, and maximize your return on your marketing spend.

For example:

• The key back end Google metrics to make sure that your company gets the most from your Google spend.
  
  
• CPA - cost per acquisition of leads from internet marketing so that you know what is working and what is not to modify and move forward
  
  
• Benchmarks for opt in and unsubscribe rates so that you can fine tune your email marketing campaigns.

How does this price compare to other internet marketing conferences and workshops?

Let's get down to brass tacks here.

What is it going to cost for you to attend this national workshop... and get in two information-packed days, everything you need to generate serious revenue from your internet marketing campaign for your company.

When I tell you, I think you'll be pleasantly surprised.

No doubt you've seen other internet marketing conferences and workshops promoted from time to time. Some are from operators who do nothing more than talk about the opportunities and internet marketing strategies. Others focus on a very narrow range of internet marketing activity, such as 'how to use Google', 'how to use SEO tactics', 'building effective websites', etc..

The prices on these events typically start at $900 to $3,000... and go all the way up to $5,000 per seat.

'How to Turbo-Boost your Company using Internet Marketing' is the only internet marketing event that gives you all the 'nuts and bolts' that you need to put a total internet marketing campaign in place. Not only that, but you'll also get to hear all about what to do about after implementation to constantly improve your results.

You'll hear from people who know BOTH the strategy and the implementation tactics needed to be successful. And, you'll have access to ongoing guidance and advice after the workshop to help you when you want to develop your online activities.

A Special Offer
As we've had so many people contribute to the program and content through their feedback I am offering a special price of just $295 (and you can bring a colleague for free). That's a great price in the world in internet marketing workshops. But the offer is limited - we can't afford too many at this price - we have just 13 seats left. So register now to make sure that you get the Special Offer Seats and save $1,695.

Soon the price will be raised to $995. When you go to the booking page and see that the price is $995 that means that we have sold out of the $295 tickets.

In return, you gain the tools and knowledge to generate additional online revenues for your company of $100,000... $1 million... even more-as incredible as that sounds.

At that rate, your investment in attending 'How to Turbo-Boost your Company using Internet Marketing' will pay for itself in no time at all. From then on, all your profits will be pure gravy!

One of the things I love about Internet marketing is that it can be so much less costly, with a much larger and faster ROI than traditional marketing.

For example, look at a traditional direct marketing campaign
A major direct mail campaign can cost $25,000 to $50,000 or more... take months to prepare, mail, and get back the results... and if it doesn't work, you will lose your shirt.

On the Internet, you can blast out an email promotion to your list the same day you write it... You can outsource (so you don't need the technology) sending these emails for just $0.03 per email. That's just $60 for delivery of your message to 2,000 prospects. And you know your results within 48 to 72 hours. I've done this and it is so easy. After this Workshop you'll wonder why you had't done this earlier.

This is a tiny fraction of the cost of traditional marketing. Don't get me wrong. I'm not suggesting that you can replace traditional forms of marketing with internet marketing. What I am saying is that you can substantially reduce your marketing budget by including internet marketing.

I'll take all the risk out of attending!

I know how busy you are and how important it is to use your time wisely. I'm in the same boat. BUT... I know how valuable this workshop will be to you and your business and I know that you will get great value from the 2 days. You have not seen the program and I understand that you may be a little skeptical. To make your decision as easy as possible I'm going to give you my personal guarantee.

Now it is even less risky to jump-start your company's internet marketing at our Workshop... with this unconditional money-back guarantee of satisfaction.

If for any reason... or for no reason... you decide that our Workshop is not for you, simply let us know at any time at or before lunch of the first full day of the Workshop. You can simply return your conference materials to us, leave without further obligation... and get a full 100% refund of your entire workshop payment.

That way, you risk nothing. All the risk is on our shoulders-as it should be.

Here is a sample of the speakers and what they'll cover in the Workshop...

I'll set the scene and talk about how to develop an integrated approach for internet and traditional marketing. I'll explain how each of the elements fits into the overall picture. You'll see what tactics to use to achieve a particular result - the big picture will come together. You'll see how the various internet marketing techniques fit into a planned approach to developing a rock solid sales process that will increase your sales conversions.

You'll have the tools and templates to put together your marketing campaign. Our follow on speakers will fill in all the detail - the different tactics you can use and what you need to do to implement your online marketing campaign.

You'll hear from Andrew and Daryl Grant, our keynote speakers. they have built multi million dollar businesses using internet marketing. At this workshop they'll tell you exactly how they did it and how you can use the same approach for your company.

Andrew and Daryl will share all the step-by-step secrets that turned their business into one of the biggest internet success stories in Australia. You can read his story in the book 'Secrets of Internet Entrepreneurs Exposed' published in 2007.

They'll take you through the process of setting up your website so that you absolutely maximise every opportunity to capture leads, develop customer relationships and make more sales. You'll understand how to use the 80/20 rule to choose the internet marketing techniques that will best suit your business.

As well, you'll hear how to turn your database into a powerful asset. You'll know exactly what to do to build a highly responsive database full of hot leads.

One of Australia's top Google experts, Monte Huebsch from Aussie Web Conversion will be talking about what you can do to get high visibility through Google and get the attention of thousands of prospects.

Monte's company is 1 of just 4 Google accredited companies in Australia. This accreditation gives him access to the insider secrets of the Google machine. Monte will let you in on these secrets and what you can do to make this powerful media improve your sales.

I asked Monte to set up a Google campaign for a client, Biolytix. This company has incredible technology that has been recognised internationally. They have a very efficient process to treat domestic and commercial waste. At the start they were a bit hesitant and they didn't see the value of Internet Marketing for their waste treatment products.

Their Google Ad now generates 55% of ALL their leads. In January 2008, sales were up 70% from January 2007 - all from Google Ads. A fantastic result. The best part - they outsourced setting up the whole campaign for less than $3,000. It doesn't get much better than this.

Matt and Amanda Clarkson from Bidding Buzz will explain how companies can take advantage of eBay to increase their revenue. There are a lot of surprises here. For example, you can use eBay to collect hot leads, you can even sell services on eBay. Most businesses miss out on hundreds of opportunities because they don't know how to use eBay as part of their marketing strategy. Matt and Amanda will show you how.

Barnaby De Palma from Alive Online will show you how to use blogging, social networks, RSS feeds, podcasts, video and audio to build your brand and increase your presence on the internet. Barnaby has been in this business a long time and he knows the most effective techniques so that you don't waste your time.

Christian Bowman from Achaeus, will take you through the options when it comes to technology. Christian will talk about the technology you need, the pro's and con's of the various choices, legal implications of spamming, outsourcing options, and more. You'll hear about how to choose and register domain names, finding a suitable host, web site security, online merchant facilities and payment gateways.

Sue Gardiner, our professional copywriter, is going to show you how literally to turn the words on your website, e-newsletters and blogs into money.

You see, a major mistake many companies make with their internet site is they think that having a flashy website guarantees sales. Or, what's even worse, is that many companies don't actually have any expectation of achieving measurable, profitable results from their site in the first place.

But here's the secret the most successful companies understand, including ones Andrew and Daryl Grant have created, copy is where the money is! Why? Because, in cyberspace, the words on your website will be the only contact you have with your prospective customers. So the words need to build credibility and trust. They need to get your customer excited about what you and your company can do for them. Or else your customer will click away.

But don't take my word for it. Here's a real life example of the power of persuasive words:

My company made $100,000 from one email!

Paul Blackburn from Canberra-based Beyond Success had been in business for 20 years before he discovered internet marketing and the power of words that sell. After applying direct response copy in an email campaign he made sales of over $100,000 in one day. Six days later he wrote another email to the same email list that produced $150,000 in sales! Now after years of struggle, Beyond Success is pulling in record profits and has more business than they can handle.

Emotional direct response copywriting, or salesmanship in print, has been proven to snowball profits in practically every industry you can imagine. It doesn't matter whether it's business to business sales or business to consumer - it works regardless. That's because it taps into the universal reasons why people hand you money while also overcoming many of their obstacles to buying. Quite frankly, copywriting is the core marketing skill you must use to be successful.

Here's just a few of the copy secrets that will be revealed in this session:

• The 7 steps to turning an ordinary website into a profit powerhouse that works for you 24 hours a day
  
  
• The secret to writing killer website headlines that explode your profits (You'll be handed proven powerful headlines that you can adapt for your own business)
  
  
• How to use psychology to tickle your customer's hot buttons for profit
  
  
• The latest cutting edge website tools that have been proven to boost sales by as much as 300%.

That gives you a small taste of what you will get from attending the 'How to Turbo-Boost your Company using Internet Marketing' Workshop.

During this Workshop, you'll master this new media. You'll hear from speakers who are using internet marketing to generate many $millions in their own companies. They all bring a very practical, hands-on approach to this Workshop.

Still thinking about this? Then have a look at what you'll gain from attending...

• How to come up with ideas for new ways to package your products and services-and use online marketing to promote your company and build a stronger brand
  
• Why visitors, conversion rates, email circulation, and cost per acquisition are important metrics for market-driven websites.
  
• The keys to maximizing profit using your existing content and knowledge-base.
  
• How to recycle and reuse information in different formats.
  
• How to identify the right strategies for your business, to ensure higher revenue, lower operating costs and happier customers.
  
• How to optimize an organic landing page to help a user searching with Google, Yahoo! or MSN to find it.
  
• How to increase conversion rates and improve the user experience with your brand online.
  
• How to test different offers to maximise sales and profits.
  
• How to use meta pages to maximize website traffic and help users find your content more easily.
  
• How to get your email newsletter through ISP and spam filters and those that reside on the recipients desktop.
  
• How to use personalized content to enhance user satisfaction and increase page views and time spent.
  
• How to measure the effectiveness of your websites.
  
• How to get your email promotions opened and read.
  
• How to use multimedia and interactive technology to increase interest in email newsletters.
  
• How to make your website's interface more intuitive and uncomplicated.
  
• How to generate massive traffic to your site-and capture each visitor's email address.
  
• How to use landing pages so that you get prospects' contact information.
  
• How to increase your site's rankings with the major search engines.
  
• Which tools are available to help make keyword research easy and effective.
  
• How to Build Website traffic through Google and other pay-per-click advertising.
  
• The external media sources and database marketing channels that constitute a proven Internet marketing system.
  
• The key drivers that affect your website's bottom line and learn how to implement a metrics-driven plan for your integrated online business.
  
• How to build huge, responsive email lists that generate cash flow-month after month.
  
• How to create relationships and gain the trust of your prospects so that they will order from you over and over again.
  
• How to precisely measure unique visits, click-through rates, conversions, orders, dollars per name, and other key metrics.

The bottom line: by the close of the Workshop, you will have in your hands dozens of practical, specific, detailed, and realistic ways to build, manage, and get results from your internet marketing activities. We'll show you step-by-step the process to establish a successful internet marketing campaign and generate thousands of leads to increase your revenue.

The good news for you is that it's not too late for your company to jump aboard the Internet marketing boom. The number of people using the Internet worldwide more than doubled over the past four years, and there are now nearly a billion people online. Can you afford to miss this marketing revolution?

In fact, with all the recent advancements in online marketing tools, techniques, and business models... which you'll be given during the Workshop... there's never been a better time for companies to scale up their internet marketing activities than right now.

And in just two information-packed days, you will understand these marketing techniques-and unlock the "secrets" of using online marketing to generate more revenue and profit for your company.

To enroll in the 'How to Turbo-Boost your company using Internet Marketing" Workshop simply register on the button below.

But I urge you to hurry. We're strictly limiting the number of special offer tickets. First come, first served. If there are no $295 seats left when you go to the Booking Form then send Christian an email - we may have had a cancellation.

Cheers

Gail Geronimos
Co-Founder

P.S. You can attend the 'How to Turbo-Boost your Company using Internet Marketing' in Brisbane for just $295 (and take advantage of our offer to bring a friend for free to share all that you'll learn). But this price won't last! We have just 2 seats left. Soon the price will be raised back to $995 each. You have limited time to save $1,695 on this offer.

P.P.S. We guarantee your satisfaction. If you are not convinced that the Workshop will absolutely revolutionise and transform your Internet marketing... and take your company to a whole new level of success online... just let us know by lunch time of the first day.

You can return your conference materials, leave, and get a prompt and full refund of all your money. That way, you risk nothing.

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